Ansoff Matrix - Revision history

User at 13:45, 20 January 2023

2023-01-20T13:45:32Z

User at 19:37, 16 December 2021

2021-12-16T19:37:10Z

User at 19:36, 16 December 2021

2021-12-16T19:36:34Z

User at 19:33, 16 December 2021

2021-12-16T19:33:05Z

User at 19:31, 16 December 2021

2021-12-16T19:31:15Z

User at 21:10, 3 March 2021

2021-03-03T21:10:44Z

User: Created page with "'''Content Coming Soon'''"

2018-11-29T18:33:25Z

Created page with "'''Content Coming Soon'''"

New page

'''Content Coming Soon'''

@@ Line 1: / Line 1: @@
-'''Ansoff Matrix''' (Ansoff 1957) is a 4-cells based basic tool of analysis for [[Marketing Strategy|marketing strategy]]. It consists of a planning tool able to help the business development to define its own structure and growth strategy in the future. This matrix is based on market and product on the axes. In practical terms the matrix is actually split into 4 cells created by two dimensions: Product (X-ax) and Market (Y-ax). Both Product and Market Dimensions are further split into existing (old) and new. There are four potential options possible bound to a corporate strategy without any prospect of attention to external variabilities and in no quadric-dimensional environment.
+== What is Ansoff Matrix? ==
@@ Line 15: / Line 17: @@
 *[[BCG Matrix]]
 *[[SWOT Analysis]]

@@ Line 5: / Line 5: @@
-'''Market penetration:''' “increasing volume of sales to its present customers or finding new customers, without departing from an original product-market strategy” (p. 114). In other words, selling more of the same product to the same market.<br />
+'''Market Penetration:''' “increasing volume of sales to its present customers or finding new customers, without departing from an original product-market strategy” (p. 114). In other words, selling more of the same product to the same market.<br />
 '''Product Development:''' “retains the present mission and develops products that have new and different characteristics” (p. 114). In other words, selling new products to the same market.<br />
 '''Market Development:''' “adapt its present product line to new missions” (p.114). In other words, find a new market for the same product or one with minimal adaptation.<br />

← Older revision		Revision as of 19:36, 16 December 2021
Line 4:		Line 4:
	[[File:Ansoff Matrix.png\|400px\|Ansoff Matrix]]<br />		[[File:Ansoff Matrix.png\|400px\|Ansoff Matrix]]<br />

		+
		+	'''Market penetration:''' “increasing volume of sales to its present customers or finding new customers, without departing from an original product-market strategy” (p. 114). In other words, selling more of the same product to the same market.<br />
		+	'''Product Development:''' “retains the present mission and develops products that have new and different characteristics” (p. 114). In other words, selling new products to the same market.<br />
		+	'''Market Development:''' “adapt its present product line to new missions” (p.114). In other words, find a new market for the same product or one with minimal adaptation.<br />
		+	'''Diversification:''' “a simultaneous departure from the present product line and the present market structure” (p. 114). That is, selling new products into a new market.

@@ Line 1: / Line 1: @@
-'''Ansoff Matrix''' (Ansoff 1957) is a 4-cells based basic tool of analysis for [[Marketing Strategy|marketing strategy]]. It consists of a planning tool able to help the business development to define its own structure and growth strategy in the future. This matrix is based on market and product on the axes. In practical terms the matrix is actually split into 4 cells created by two dimensions: Product (X-ax) and Market (Y-ax). Both Product and Market Dimensions are further split into old (actual) and new. There are four potential options possible bound to a corporate strategy without any prospect of attention to external variabilities and in no quadric-dimensional environment.
+'''Ansoff Matrix''' (Ansoff 1957) is a 4-cells based basic tool of analysis for [[Marketing Strategy|marketing strategy]]. It consists of a planning tool able to help the business development to define its own structure and growth strategy in the future. This matrix is based on market and product on the axes. In practical terms the matrix is actually split into 4 cells created by two dimensions: Product (X-ax) and Market (Y-ax). Both Product and Market Dimensions are further split into existing (old) and new. There are four potential options possible bound to a corporate strategy without any prospect of attention to external variabilities and in no quadric-dimensional environment.
@@ Line 7: / Line 7: @@
 == See Also ==
 *[[IT Strategy (Information Technology Strategy)]]
 *[[IT Governance]]

← Older revision		Revision as of 19:31, 16 December 2021
Line 1:		Line 1:
−	'''~~Content Coming Soon~~'''	+	'''Ansoff Matrix''' (Ansoff 1957) is a 4-cells based basic tool of analysis for [[Marketing Strategy\|marketing strategy]]. It consists of a planning tool able to help the business development to define its own structure and growth strategy in the future. This matrix is based on market and product on the axes. In practical terms the matrix is actually split into 4 cells created by two dimensions: Product (X-ax) and Market (Y-ax). Both Product and Market Dimensions are further split into old (actual) and new. There are four potential options possible bound to a corporate strategy without any prospect of attention to external variabilities and in no quadric-dimensional environment.

		+
		+	[[File:Ansoff Matrix.png\|400px\|Ansoff Matrix]]<br />

← Older revision		Revision as of 21:10, 3 March 2021
Line 1:		Line 1:
	'''Content Coming Soon'''		'''Content Coming Soon'''
		+
		+
		+
		+
		+	== See Also ==
		+	*[[IT Strategy (Information Technology Strategy)]]
		+	*[[IT Governance]]
		+	*[[E-Business]]
		+	*[[Enterprise Architecture]]
		+	*[[IT Sourcing (Information Technology Sourcing)]]
		+	*[[IT Operations (Information Technology Operations)]]
		+	*[[Chief Information Officer (CIO)]]