Brainstorming - Revision history

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← Older revision		Revision as of 15:56, 20 July 2023
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	== See Also ==		== See Also ==
−	[[Data Analysis]]	+	*[[Data Analysis]]
		+	*[[Affinity Diagram]]

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 *Furthermore, different aspects of the problem or situation are explored and we list down ways to overcome the challenges.
 *There is no structure in brainstorming, and no idea is considered wrong. All ideas are noted during the brainstorming sessions, and some can even be clubbed together.
-Let’s consider that you need to work on a marketing plan for your brand. Firstly, you will define its objective and the vision of the brand. Subsequently, you will work on other things like the promotional strategy, what the customers think, the pricing, and what your competitors are doing. After considering all these things in mind, you can come up with a new and exciting marketing plan.<ref>Definition - What Does Brainstorming Mean? [https://www.mindmaster.io/article/what-is-brainstorming.html Mindmaster]</ref>
+Let’s consider that you need to work on a marketing plan for your brand. Firstly, you will define its objective and the vision of the brand. Subsequently, you will work on other things like the promotional strategy, what the customers think, the pricing, and what your competitors are doing. After considering all these things in mind, you can come up with a new and exciting marketing plan.<ref>[https://www.mindmaster.io/article/what-is-brainstorming.html Definition - What Does Brainstorming Mean?]</ref>
@@ Line 17: / Line 17: @@
-== The Principles of Brainstorming<ref>The four principles of brainstorming [https://blog.mindmanager.com/blog/2019/11/what-is-brainstorming-and-why-is-it-important/ Mind Manager]</ref> ==
+== The Principles of Brainstorming<ref>[https://blog.mindmanager.com/blog/2019/11/what-is-brainstorming-and-why-is-it-important/ The four principles of brainstorming]</ref> ==
 While brainstorming has evolved over the years, Osborne’s four underlying principles are a great set of guidelines when running your own sessions. These principles include:
 *Quantity over quality. The idea is that quantity will eventually breed quality as ideas are refined, merged, and developed further.
@@ Line 25: / Line 25: @@
-== Brainstorming Considerations<ref>Brainstorming Considerations [https://asq.org/quality-resources/brainstorming Asq.org]</ref> ==
+== Brainstorming Considerations<ref>[https://asq.org/quality-resources/brainstorming Brainstorming Considerations]</ref> ==
 *When possible, have a separate facilitator and recorder. The facilitator should act as a buffer between the group and the recorder(s), keeping the flow of ideas going and ensuring that no ideas get lost before being recorded. The recorder should focus on capturing the ideas.
 *The recorder should try not to rephrase ideas. If an idea is not clear, ask for a rephrasing that everyone can understand. If the idea is too long to record, work with the person who suggested the idea to come up with a concise rephrasing. The person suggesting the idea must always approve of what is recorded.
@@ Line 34: / Line 34: @@
-== Individual Brainstorming Vs. Group Brainstorming<ref>Individual Brainstorming Vs. Group Brainstorming [https://www.mindtools.com/brainstm.html Mindtools]</ref> ==
+== Individual Brainstorming Vs. Group Brainstorming<ref>[https://www.mindtools.com/brainstm.html Individual Brainstorming Vs. Group Brainstorming]</ref> ==
 '''''Individual Brainstorming'''''<br />
@@ Line 72: / Line 72: @@
-== The Importance of Brainstorming<ref>Why is Brainstorming Important [https://smallbusiness.chron.com/importance-brainstorming-77488.html Chron]</ref> ==
+== The Importance of Brainstorming<ref>[https://smallbusiness.chron.com/importance-brainstorming-77488.html Why is Brainstorming Important]</ref> ==
 *Invites Diverse Viewpoints: In any business, when a single person is responsible for generating all of your ideas, those ideas are likely to become stale or repetitive at some point. During a brainstorming session, however, you can collect ideas from a number of others. Those ideas may not be brilliant or even viable, but as you brainstorm together your ideas may evolve into something that is fresh and effective. Since your coworkers or associates likely have diverse backgrounds, interests, and motivations, they can offer unique perspectives, says the Millennium Agency.
 *Encourages Critical Thinking: Harvard Business Review suggests that brainstorming is important because it requires team members to think critically to solve a certain problem or create something innovative. The more you brainstorm, the better you become at encountering a problem and thinking about it critically. This means taking a topic or situation and looking at it in a logical and clear way, free from personal bias. Critical thinking may require you to break a topic or problem down into smaller parts. For instance, if you need to form a campaign around a new product, you’ll need to consider various pieces of the campaign, like product packaging, advertising mediums, and messaging.
@@ Line 79: / Line 79: @@
-== Brainstorming Techniques<ref>19 Top Brainstorming Techniques to Generate Ideas for Every Situation [https://business.tutsplus.com/articles/top-brainstorming-techniques--cms-27181 envatotuts+]</ref> ==
+== Brainstorming Techniques<ref>[https://business.tutsplus.com/articles/top-brainstorming-techniques--cms-27181 19 Top Brainstorming Techniques to Generate Ideas for Every Situation]</ref> ==
 Basic Brainstorming isn't complex — though there are important techniques for ensuring success. While this process may be simple in theory, it’s not always easy to generate new ideas out of nowhere. And that’s why so many interesting and inspirational brainstorming techniques have been developed.
 *Analytic Brainstorming: When brainstorming focuses on problem-solving, it can be useful to analyze the problem with tools that lead to creative solutions. Analytic brainstorming is relatively easy for most people because it draws on idea-generation skills they’ve already built in school and in the workplace. No one gets embarrassed when asked to analyze a situation!
@@ Line 110: / Line 110: @@
-== Electronic Brainstorming<ref>Electronic Brainstorming [https://en.wikipedia.org/wiki/Brainstorming Wikipedia]</ref> ==
+== Electronic Brainstorming<ref>[https://en.wikipedia.org/wiki/Brainstorming Electronic Brainstorming]</ref> ==
 Although brainstorming can take place online through commonly available technologies such as email or interactive websites, there have also been many efforts to develop customized computer software that can either replace or enhance one or more manual elements of the brainstorming process.
@@ Line 128: / Line 128: @@
-== The Pros and Cons of Brainstorming<ref>The Pros and Cons of Brainstorming [https://boardview.io/blog/pros-cons-brainstorming-best-alternatives/ Broadview]</ref> ==
+== The Pros and Cons of Brainstorming<ref>[https://boardview.io/blog/pros-cons-brainstorming-best-alternatives/ The Pros and Cons of Brainstorming]</ref> ==
 There are many advantages to brainstorming, and it can be used in any industry to solve most problems where a solution may not always be obvious.

@@ Line 102: / Line 102: @@
 *Brainstorming With Support: For groups that aren't creative or communicative or are likely to get stuck once the most obvious ideas have been suggested, help is in order. You can provide that help up front by setting up the brainstorming process to include everyone in a structured, supportive manner. A few techniques for this type of brainstorming include Step Ladder Brainstorming, Round Robin Brainstorming, Rapid Ideation, and Trigger Storming.
 **Step Ladder Brainstorming: Start by sharing the brainstorming challenge with everyone in the room. Then send everyone out of the room to think about the challenge—except two people. Allow the two people in the room to come up with ideas for a short period of time, and then allow just one more person to enter the room. Ask the new person to share their ideas with the first two before discussing the ideas already generated. After a few minutes ask another person to come in, and then another. In the long run, everyone will be back in the room—and everyone will have had a chance to share his or her ideas with colleagues.
-**Round Robin Brainstorming: A “round robin” is a game in which everyone gets a chance to take part. That means everyone:
+**[[Round Robin Brainstorming]]: A “round robin” is a game in which everyone gets a chance to take part. That means everyone:
 ***must share an idea and
 ***wait until everyone else has shared before suggesting a second idea or critiquing ideas

@@ Line 147: / Line 147: @@
 *Facilitator required: Brainstorming requires a leader or facilitator who will take control of the session and ensure it reaches a satisfactory conclusion.
 Brainstorming needs to be approached in the right way in order to be effective. The good news, however, is that the advantages far outweigh any disadvantages.
@@ Line 159: / Line 157: @@
 [[Bisociation]]<br />
 [[SHARP (Structured, Holistic Approach for a Research Proposal)]]<br />
 == References ==
 <references/>

@@ Line 154: / Line 154: @@
 [[Six Thinking Hats]]<br />
 [[Rätselvermehrung]]<br />
-[[Problem Analysis Tree]]<br />
+[[Problem Tree Analysis]]<br />
 [[Metaplan Method]]<br />
 [[Mind Mapping]]<br />
 [[Bisociation]]<br />
 [[SHARP (Structured, Holistic Approach for a Research Proposal)]]<br />
 == References ==
 <references/>

@@ Line 75: / Line 75: @@
-== The Importance of Brainstorming<ref>Why is Brainstorming Important [https://smallbusiness.chron.com/creative-thinking-workplace-17614.html Chron]</ref> ==
+== The Importance of Brainstorming<ref>Why is Brainstorming Important [https://smallbusiness.chron.com/importance-brainstorming-77488.html Chron]</ref> ==
 *Invites Diverse Viewpoints: In any business, when a single person is responsible for generating all of your ideas, those ideas are likely to become stale or repetitive at some point. During a brainstorming session, however, you can collect ideas from a number of others. Those ideas may not be brilliant or even viable, but as you brainstorm together your ideas may evolve into something that is fresh and effective. Since your coworkers or associates likely have diverse backgrounds, interests and motivations, they can offer unique perspectives, says the Millennium Agency.
-*Encourages Critical Thinking: Harvard Business Review suggests that brainstorming is important because it requires team members to think critically to solve a certain problem or create something innovative. The more you brainstorm, the better you become at encountering a problem and thinking about it critically. This means taking a topic or situation and looking at it in a logical and clear way, free from personal bias. Critical thinking may require you to break a topic or problem down into smaller parts. For instance, if you need to form a campaign around a new product, you’ll need to consider various pieces of the campaign, like product packaging, advertising mediums and messaging.
+*Encourages [[Critical Thinking]]: Harvard Business Review suggests that brainstorming is important because it requires team members to think critically to solve a certain problem or [[Innovation|create something innovative]]. The more you brainstorm, the better you become at encountering a problem and thinking about it critically. This means taking a topic or situation and looking at it in a logical and clear way, free from personal bias. Critical thinking may require you to break a topic or problem down into smaller parts. For instance, if you need to form a campaign around a new product, you’ll need to consider various pieces of the campaign, like [[Product|product]] packaging, advertising mediums and messaging.
 *Sparks Creativity: When you need to be creative, your own brain can become your worst enemy. That’s because creative thoughts may get jumbled and confused in your head, preventing you from thinking them through clearly. You also may come up with a vague idea, but find yourself unable to get the idea to take definite shape. The benefits of brainstorming include an opportunity to pull the jumbled ideas from your head and get them out – either audibly or on paper. Seeing or discussing these ideas can help you give them detail and shape, increasing the likelihood of finding something innovative, suggests Entrepreneur.
-*Supports Team Building: When you practice brainstorming as a group, you take team ownership of a campaign, product or event. This means that one person isn’t left feeling like he is carrying the workload for the entire company, and also cultivates a feeling of team ownership. Groups that practice brainstorming together may also learn how to work together better. The advantages of brainstorming sessions will enable you to see certain talents or expertise in your coworkers of which you weren’t aware, which can be a great advantage when you need help in the future.
+*Supports [[Team Building]]: When you practice brainstorming as a group, you take [[Team|team]] ownership of a campaign, product or event. This means that one person isn’t left feeling like he is carrying the workload for the entire company, and also cultivates a feeling of team ownership. Groups that practice brainstorming together may also learn how to work together better. The advantages of brainstorming sessions will enable you to see certain talents or expertise in your coworkers of which you weren’t aware, which can be a great advantage when you need help in the future.
 == Brainstorming Techniques<ref>19 Top Brainstorming Techniques to Generate Ideas for Every Situation [https://business.tutsplus.com/articles/top-brainstorming-techniques--cms-27181 envatotuts+]</ref> ==
-Basic brainstorming isn't complex — though there are important techniques for ensuring success. While this process may be simple in theory, it’s not always easy to generate new ideas out of nowhere. And that’s why so many interesting and inspirational brainstorming techniques have been developed.
+Basic Brainstorming isn't complex — though there are important techniques for ensuring success. While this process may be simple in theory, it’s not always easy to generate new ideas out of nowhere. And that’s why so many interesting and inspirational brainstorming techniques have been developed.
 *Analytic Brainstorming: When brainstorming focuses on problem solving, it can be useful to analyze the problem with tools that lead to creative solutions. Analytic brainstorming is relatively easy for most people because it draws on idea generation skills they’ve already built in school and in the workplace. No one gets embarrassed when asked to analyze a situation!
-**Mind Mapping : Mind mapping is a visual tool for enhancing the brainstorming process. In essence, you’re drawing a picture of the relationships among and between ideas. Start by writing down your goal or challenge and ask participants to think of related issues. Layer by layer, add content to your map so that you can visually see how, for example, a problem with the telephone system is contributing to issues with quarterly income. Because it's become so popular, it's easy to find mind mapping software online. The reality, though, is that a large piece of paper and a few markers can also do the job.
+**[[Mind Mapping]]: Mind mapping is a visual tool for enhancing the brainstorming process. In essence, you’re drawing a picture of the relationships among and between ideas. Start by writing down your goal or challenge and ask participants to think of related issues. Layer by layer, add content to your map so that you can visually see how, for example, a problem with the telephone system is contributing to issues with quarterly income. Because it's become so popular, it's easy to find mind mapping software online. The reality, though, is that a large piece of paper and a few markers can also do the job.
 **Reverse Brainstorming: Ordinary brainstorming asks participants to solve problems. Reverse brainstorming asks participants to come up with great ways to cause a problem. Start with the problem and ask “how could we cause this?” Once you've got a list of great ways to create problems, you’re ready to start solving them!
 **Gap Filling: Start with a statement of where you are. Then write a statement of where you’d like to be. How can you fill in the gap to get to your goal? Your participants will respond with a wide range of answers from the general to the particular. Collect them all, and then organize them to develop a vision for action.
-**SWOT Analysis: SWOT Analysis identifies organization strengths, weaknesses, opportunities and threats. Usually, it’s used to decide whether a potential project or venture is worth undertaking. In brainstorming, it’s used to stimulate collaborative analysis. What are our real strengths? Do we have weaknesses that we rarely discuss? New ideas can come out of this tried-and-true technique.
+**Drivers Analysis: Work with your group to discover the drivers behind the problem you’re addressing. What’s driving [[Customer Loyalty|client loyalty]] down? What’s driving the competition? What’s driving a trend toward lower [[Productivity|productivity]]? As you uncover the drivers, you begin to catch a glimpse of possible solutions.
-**The Five Whys: Another tool that’s often used outside of brainstorming, the Five Whys can also be effective for getting thought processes moving forward. Simply start with a problem you’re addressing and ask “why is this happening?” Once you've got some answers, ask “why does this happen?” Continue the process five times (or more), digging deeper each time until you’ve come to the root of the issue.
+**[[SWOT Analysis]]: SWOT Analysis identifies organization strengths, weaknesses, opportunities and threats. Usually, it’s used to decide whether a potential project or venture is worth undertaking. In brainstorming, it’s used to stimulate collaborative analysis. What are our real strengths? Do we have weaknesses that we rarely discuss? New ideas can come out of this tried-and-true technique.
 **Starbursting: Create a six-pointed star. At the center of the star, write the challenge or opportunity you’re facing. At each point of the star, write one of the following words: who, what, where, when, why, and how. Use these words to generate questions. Who are our happiest clients? What do our clients say they want? Use the questions to generate discussion.
 *Quiet Brainstorming: In some situations, individuals are so cramped for time that a brainstorming session would be impossible to schedule. In other situations, team members are unwilling to speak up in a group or to express ideas that others might not approve of. When that’s the case, you might be well served with brainstorming techniques that allow participants to generate ideas without meeting or without the need for public participation.
@@ Line 104: / Line 104: @@
 **Round Robin Brainstorming: A “round robin” is a game in which everyone gets a chance to take part. That means everyone:
 ***must share an idea and
-***wait until everyone else has shared before suggesting a second idea or critiquing ideas<br />
+***wait until everyone else has shared before suggesting a second idea or critiquing ideas
-This is a great way to encourage shy (or uninterested) individuals to speak up while keeping dominant personalities from taking over the brainstorming session.
+***This is a great way to encourage shy (or uninterested) individuals to speak up while keeping dominant personalities from taking over the brainstorming session.
 **Rapid Ideation: This simple technique can be surprising fruitful. Ask the individuals in your group to write down as many ideas as they can in a given period of time. Then either have them share the ideas aloud or collect responses. Often, you’ll find certain ideas popping up over and over. In some cases, these are the obvious ideas. But in some cases, they may provide some revelations.
 **Trigger Storming: This variant on the round robin approach starts with a “trigger” to help people come up with thoughts and ideas. Possible triggers include open ended sentences or provocative statements. For example, “Client issues always seem to come up when ____,” or “The best way to solve client problems is to pass the problem along to someone else.”
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 Compared to face-to-face brainstorming, not only does EBS enhanced efficiency by eliminating travelling and turn-taking during group discussions, it also excluded several psychological constraints associated with face-to-face meetings. Identified by Gallupe and colleagues, both production blocking (reduced idea generation due to turn-taking and forgetting ideas in face-to-face brainstorming) and evaluation apprehension (a general concern experienced by individuals for how others in the presence are evaluating them) are reduced in EBS. These positive psychological effects increase with group size. A perceived advantage of EBS is that all ideas can be archived electronically in their original form, and then retrieved later for further thought and discussion. EBS also enables much larger groups to brainstorm on a topic than would normally be productive in a traditional brainstorming session.
-Computer supported brainstorming may overcome some of the challenges faced by traditional brainstorming methods. For example, ideas might be "pooled" automatically, so that individuals do not need to wait to take a turn, as in verbal brainstorming. Some software programs show all ideas as they are generated (via chat room or e-mail). The display of ideas may cognitively stimulate brainstormers, as their attention is kept on the flow of ideas being generated without the potential distraction of social cues such as facial expressions and verbal language. EBS techniques have been shown to produce more ideas and help individuals focus their attention on the ideas of others better than a brainwriting technique (participants write individual written notes in silence and then subsequently communicate them with the group). The production of more ideas has been linked to the fact that paying attention to others' ideas leads to non-redundancy, as brainstormers try to avoid to replicate or repeat another participant's comment or idea. Conversely, the production gain associated with EBS was less found in situations where EBS group members focused too much on generating ideas that they ignored ideas expressed by others. The production gain associated with GroupSystem users' attentiveness to ideas expressed by others has been documented by Dugosh and colleagues. EBS group members who were instructed to attend to ideas generated by others outperformed those who were not in terms of creativity.
+[[Computer]] supported brainstorming may overcome some of the challenges faced by traditional brainstorming methods. For example, ideas might be "pooled" automatically, so that individuals do not need to wait to take a turn, as in verbal brainstorming. Some software programs show all ideas as they are generated (via chat room or e-mail). The display of ideas may cognitively stimulate brainstormers, as their attention is kept on the flow of ideas being generated without the potential distraction of social cues such as facial expressions and verbal language. EBS techniques have been shown to produce more ideas and help individuals focus their attention on the ideas of others better than a brainwriting technique (participants write individual written notes in silence and then subsequently communicate them with the group). The production of more ideas has been linked to the fact that paying attention to others' ideas leads to non-redundancy, as brainstormers try to avoid to replicate or repeat another participant's comment or idea. Conversely, the production gain associated with EBS was less found in situations where EBS group members focused too much on generating ideas that they ignored ideas expressed by others. The production gain associated with GroupSystem users' attentiveness to ideas expressed by others has been documented by Dugosh and colleagues. EBS group members who were instructed to attend to ideas generated by others outperformed those who were not in terms of creativity.
 According to a meta-analysis comparing EBS to face-to-face brainstorming conducted by DeRosa and colleagues, EBS has been found to enhance both the production of non-redundant ideas and the quality of ideas produced. Despite the advantages demonstrated by EBS groups, EBS group members reported less satisfaction with the brainstorming process compared to face-to-face brainstorming group members.
@@ Line 131: / Line 131: @@
-The Pros and Cons of Brainstorming
+== The Pros and Cons of Brainstorming<ref>The Pros and Cons of Brainstorming [https://boardview.io/blog/pros-cons-brainstorming-best-alternatives/ Broadview]</ref> ==
 There are many advantages to brainstorming, and it can be used in any industry and to solve most problems where a solution may not always be obvious.
@@ Line 142: / Line 142: @@
 '''''Cons'''''<br />
 The main pitfalls include:
-*Time consumingL The brainstorming process can take time. It could be hours, or even days before a solution is reached.
+*Time consuming: The brainstorming process can take time. It could be hours, or even days before a solution is reached.
 *Utopian Ideas: Sometimes the ideas suggested are unworkable.
 *Wiseacres: Colleagues may refuse to consider others' ideas or outvoice others.

← Older revision		Revision as of 19:53, 27 April 2021
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	*Promote teamwork. Every organization can benefit from bringing its team together to work toward a common goal. By having a productive team brainstorming session from time to time, you will be able to build morale and allow everyone to feel like they are having input in the process.		*Promote teamwork. Every organization can benefit from bringing its team together to work toward a common goal. By having a productive team brainstorming session from time to time, you will be able to build morale and allow everyone to feel like they are having input in the process.
	*Deeper solutions. Once someone within the group brainstorming session comes across a good idea, others in the group may be able to expand on the idea in order to come up with a thorough, complex answer to the problem at hand.		*Deeper solutions. Once someone within the group brainstorming session comes across a good idea, others in the group may be able to expand on the idea in order to come up with a thorough, complex answer to the problem at hand.
		+
		+
		+	== The Importance of Brainstorming<ref>Why is Brainstorming Important [https://smallbusiness.chron.com/creative-thinking-workplace-17614.html Chron]</ref> ==
		+	*Invites Diverse Viewpoints: In any business, when a single person is responsible for generating all of your ideas, those ideas are likely to become stale or repetitive at some point. During a brainstorming session, however, you can collect ideas from a number of others. Those ideas may not be brilliant or even viable, but as you brainstorm together your ideas may evolve into something that is fresh and effective. Since your coworkers or associates likely have diverse backgrounds, interests and motivations, they can offer unique perspectives, says the Millennium Agency.
		+	*Encourages Critical Thinking: Harvard Business Review suggests that brainstorming is important because it requires team members to think critically to solve a certain problem or create something innovative. The more you brainstorm, the better you become at encountering a problem and thinking about it critically. This means taking a topic or situation and looking at it in a logical and clear way, free from personal bias. Critical thinking may require you to break a topic or problem down into smaller parts. For instance, if you need to form a campaign around a new product, you’ll need to consider various pieces of the campaign, like product packaging, advertising mediums and messaging.
		+	*Sparks Creativity: When you need to be creative, your own brain can become your worst enemy. That’s because creative thoughts may get jumbled and confused in your head, preventing you from thinking them through clearly. You also may come up with a vague idea, but find yourself unable to get the idea to take definite shape. The benefits of brainstorming include an opportunity to pull the jumbled ideas from your head and get them out – either audibly or on paper. Seeing or discussing these ideas can help you give them detail and shape, increasing the likelihood of finding something innovative, suggests Entrepreneur.
		+	*Supports Team Building: When you practice brainstorming as a group, you take team ownership of a campaign, product or event. This means that one person isn’t left feeling like he is carrying the workload for the entire company, and also cultivates a feeling of team ownership. Groups that practice brainstorming together may also learn how to work together better. The advantages of brainstorming sessions will enable you to see certain talents or expertise in your coworkers of which you weren’t aware, which can be a great advantage when you need help in the future.
		+	*Drivers Analysis: Work with your group to discover the drivers behind the problem you’re addressing. What’s driving client loyalty down? What’s driving the competition? What’s driving a trend toward lower productivity? As you uncover the drivers, you begin to catch a glimpse of possible solutions.
		+	*SWOT Analysis: SWOT Analysis identifies organization strengths, weaknesses, opportunities and threats. Usually, it’s used to decide whether a potential project or venture is worth undertaking. In brainstorming, it’s used to stimulate collaborative analysis. What are our real strengths? Do we have weaknesses that we rarely discuss? New ideas can come out of this tried-and-true technique.
		+	*The Five Whys: Another tool that’s often used outside of brainstorming, the Five Whys can also be effective for getting thought processes moving forward. Simply start with a problem you’re addressing and ask “why is this happening?” Once you've got some answers, ask “why does this happen?” Continue the process five times (or more), digging deeper each time until you’ve come to the root of the issue.
		+	*Starbursting: Create a six-pointed star. At the center of the star, write the challenge or opportunity you’re facing. At each point of the star, write one of the following words: who, what, where, when, why, and how. Use these words to generate questions. Who are our happiest clients? What do our clients say they want? Use the questions to generate discussion.
		+	*Quiet Brainstorming: In some situations, individuals are so cramped for time that a brainstorming session would be impossible to schedule. In other situations, team members are unwilling to speak up in a group or to express ideas that others might not approve of. When that’s the case, you might be well served with brainstorming techniques that allow participants to generate ideas without meeting or without the need for public participation.
		+	**Brain-Netting (Online Brainstorming): Perhaps not surprisingly, brain netting involves brainstorming on the Internet. This requires someone to set up a system where individuals can share their ideas privately, but then collaborate publicly. There are software companies that specialize in just such types of systems, like Slack or Google Docs. Once ideas have been generated, it may be a good idea to come together in person, but it’s also possible that online idea generation and discussion will be successful on its own. This is an especially helpful approach for remote teams to use, though any team can make use of it.
		+	**Brainwriting (or Slip Writing): The brain writing process involves having each participant anonymously write down ideas on index cards. The ideas can then be randomly shared with other participants who add to or critique the ideas. Or, the ideas can be collected and sifted by the management team. This approach is also called “Crawford Slip Writing,” as the basic concept was invented in the 1920’s by a professor named Crawford.
		+	**Collaborative Brainwriting: Write your question or concern on a large piece of paper and post it in a public place. Ask team members to write or post their ideas when they're able, over the course of a week. Collate ideas on your own or with your group's involvement.
		+	*Role Play Brainstorming: What do customers/clients/managers really want? What are the challenges we face internally or externally? Very often, those questions are best answered by internal and external clients. Role play allows your team to “become” their own clients, which often provides surprisingly potent insights into challenges and solutions. Another plus of role play is that, in some cases, it lowers participants’ inhibitions. Variants of role play include Rolestorming, Reverse Thinking, and Figure Storming.
		+	**Role Storming: Ask your participants to imagine themselves in the role of a person whose experience relates to your brainstorming goal (a client, upper management, a service provider). Act out a scene, with participants pretending to take the other’s point of view. Why might they be dissatisfied? What would it take for them to feel better about their experience or outcomes?
		+	**Reverse Thinking: This creative approach asks, “what would someone else do in our situation?” Then imagine doing the opposite. Would it work? Why or why not? Does the “usual” approach really work well, or are there better options?
		+	**Figure Storming: Choose a figure from history or fiction with whom everyone is familiar—Teddy Roosevelt, for example, or Mother Theresa. What would that individual do to manage the challenge or opportunity you’re discussing? How might that figure’s approach work well or poorly?
		+
		+
		+	== Brainstorming Techniques<ref>19 Top Brainstorming Techniques to Generate Ideas for Every Situation [https://business.tutsplus.com/articles/top-brainstorming-techniques--cms-27181 envatotuts+]</ref> ==
		+	*Analytic Brainstorming: When brainstorming focuses on problem solving, it can be useful to analyze the problem with tools that lead to creative solutions. Analytic brainstorming is relatively easy for most people because it draws on idea generation skills they’ve already built in school and in the workplace. No one gets embarrassed when asked to analyze a situation!
		+	**Mind Mapping : Mind mapping is a visual tool for enhancing the brainstorming process. In essence, you’re drawing a picture of the relationships among and between ideas. Start by writing down your goal or challenge and ask participants to think of related issues. Layer by layer, add content to your map so that you can visually see how, for example, a problem with the telephone system is contributing to issues with quarterly income. Because it's become so popular, it's easy to find mind mapping software online. The reality, though, is that a large piece of paper and a few markers can also do the job.
		+	**Reverse Brainstorming: Ordinary brainstorming asks participants to solve problems. Reverse brainstorming asks participants to come up with great ways to cause a problem. Start with the problem and ask “how could we cause this?” Once you've got a list of great ways to create problems, you’re ready to start solving them!
		+	**Gap Filling: Start with a statement of where you are. Then write a statement of where you’d like to be. How can you fill in the gap to get to your goal? Your participants will respond with a wide range of answers from the general to the particular. Collect them all, and then organize them to develop a vision for action.

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	Some limitations of EBS include the fact that it can flood people with too many ideas at one time that they have to attend to, and people may also compare their performance to others by analyzing how many ideas each individual produces (social matching).		Some limitations of EBS include the fact that it can flood people with too many ideas at one time that they have to attend to, and people may also compare their performance to others by analyzing how many ideas each individual produces (social matching).
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		+	The Pros and Cons of Brainstorming
		+	There are many advantages to brainstorming, and it can be used in any industry and to solve most problems where a solution may not always be obvious.
		+
		+	'''''Pros'''''<br />
		+	The main benefits include:
		+	*Discovering new perspectives: Brainstorming gives vision and perspective where these elements may not have existed before. It encourages free speech and creativity, helping to reveal new ideas and solutions.
		+	*Defining problems: Spontaneous thinking in a low-pressure environment can often help to define a problem to the point where new alternative
		+	*Equal participation: Brainstorming helps to avoid conflict and to give everybody a chance to air their views without immediate evaluation or judgment. In a brainstorming session, everybody should have an equal opportunity to participate in the discussion.
		+
		+	'''''Cons'''''<br />
		+	The main pitfalls include:
		+	*Time consumingL The brainstorming process can take time. It could be hours, or even days before a solution is reached.
		+	*Utopian Ideas: Sometimes the ideas suggested are unworkable.
		+	*Wiseacres: Colleagues may refuse to consider others' ideas or outvoice others.
		+	*Facilitator required: Brainstorming requires a leader or facilitator who will take control of the session and ensure it reaches a satisfactory conclusion.
		+	Brainstorming needs to be approached in the right way in order to be effective. The good news, however, is that the advantages far outweigh any disadvantages.
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