Business Diversification - Revision history

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'''Business Diversification''' or '''Diversification''' is a corporate strategy to enter into a new market or industry in which the business doesn't currently operate, while also creating a new product for that new market. This is the most risky section of the Ansoff Matrix, as the business has no experience in the new market and does not know if the product is going to be successful. Diversification is one of the four main growth strategies defined by Igor Ansoff's Product/Market matrix<ref>Definition: What is Business Diversification? [https://en.wikipedia.org/wiki/Diversification_(marketing_strategy) Wikipedia]</ref>

== References ==

<references/>

@@ Line 1: / Line 1: @@
-'''[[Business]] Diversification''' or '''Diversification''' is a corporate [[strategy]] to enter into a new [[market]] or [[industry]] in which the business doesn't currently operate, while also creating a new [[product]] for that new market. This is the most risky section of the [[Ansoff Matrix]], as the business has no experience in the new market and does not know if the product is going to be successful. Diversification is one of the four main growth strategies defined by Igor Ansoff's Product/Market matrix<ref>Definition: What is Business Diversification? [https://en.wikipedia.org/wiki/Diversification_(marketing_strategy) Wikipedia]</ref>
+== What is Business Diversification? ==
-== See Also ==
+*Horizontal Diversification: Adding new products or services that are related to the existing business but appeal to new customer segments or markets.
-<div style="column-count:2;-moz-column-count:3;-webkit-column-count:3">
+*Vertical Diversification: Expanding into activities that are related to the company’s existing supply chain, such as suppliers (backward integration) or distributors (forward integration).
-</div>
+== Advantages of Business Diversification ==
-== References ==
+*Resource Allocation: Effective diversification requires careful allocation of financial, human, and operational resources to ensure new ventures do not negatively impact the core business.
-<references/>
+== Strategies for Successful Diversification ==

← Older revision		Revision as of 12:11, 1 March 2024
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−	'''Business Diversification''' or '''Diversification''' is a corporate [[strategy]] to enter into a new [[market]] or [[industry]] in which the business doesn't currently operate, while also creating a new [[product]] for that new market. This is the most risky section of the [[Ansoff Matrix]], as the business has no experience in the new market and does not know if the product is going to be successful. Diversification is one of the four main growth strategies defined by Igor Ansoff's Product/Market matrix<ref>Definition: What is Business Diversification? [https://en.wikipedia.org/wiki/Diversification_(marketing_strategy) Wikipedia]</ref>	+	'''[[Business]] Diversification''' or '''Diversification''' is a corporate [[strategy]] to enter into a new [[market]] or [[industry]] in which the business doesn't currently operate, while also creating a new [[product]] for that new market. This is the most risky section of the [[Ansoff Matrix]], as the business has no experience in the new market and does not know if the product is going to be successful. Diversification is one of the four main growth strategies defined by Igor Ansoff's Product/Market matrix<ref>Definition: What is Business Diversification? [https://en.wikipedia.org/wiki/Diversification_(marketing_strategy) Wikipedia]</ref>

← Older revision		Revision as of 21:12, 28 February 2024
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−	'''[[Business]] Diversification''' or '''Diversification''' is a corporate [[strategy]] to enter into a new [[market]] or [[industry]] in which the business doesn't currently operate, while also creating a new [[product]] for that new market. This is the most risky section of the [[Ansoff Matrix]], as the business has no experience in the new market and does not know if the product is going to be successful. Diversification is one of the four main growth strategies defined by Igor Ansoff's Product/Market matrix<ref>Definition: What is Business Diversification? [https://en.wikipedia.org/wiki/Diversification_(marketing_strategy) Wikipedia]</ref>	+	'''Business Diversification''' or '''Diversification''' is a corporate [[strategy]] to enter into a new [[market]] or [[industry]] in which the business doesn't currently operate, while also creating a new [[product]] for that new market. This is the most risky section of the [[Ansoff Matrix]], as the business has no experience in the new market and does not know if the product is going to be successful. Diversification is one of the four main growth strategies defined by Igor Ansoff's Product/Market matrix<ref>Definition: What is Business Diversification? [https://en.wikipedia.org/wiki/Diversification_(marketing_strategy) Wikipedia]</ref>

@@ Line 5: / Line 5: @@
 == See Also ==
 <div style="column-count:2;-moz-column-count:3;-webkit-column-count:3">
-[[Business]]<br />
 </div>

@@ Line 5: / Line 5: @@
 == See Also ==
 <div style="column-count:2;-moz-column-count:3;-webkit-column-count:3">
-*[[Business]]
+[[Business]]<br />
-*[[Business Expansion]]
+[[Business-to-Business (B2B)]]<br />
-*[[Business Ecosystem]]
+[[Business Application]]<br />
-*[[Business Strategy]]
+[[Business-Driven Development (BDD)]]<br />
-*[[Corporate Strategy]]
+[[Business-to-Business Gateway]]<br />
 == References ==
 <references/>

← Older revision		Revision as of 13:49, 11 June 2021
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	'''[[Business]] Diversification''' or '''Diversification''' is a corporate [[strategy]] to enter into a new [[market]] or [[industry]] in which the business doesn't currently operate, while also creating a new [[product]] for that new market. This is the most risky section of the [[Ansoff Matrix]], as the business has no experience in the new market and does not know if the product is going to be successful. Diversification is one of the four main growth strategies defined by Igor Ansoff's Product/Market matrix<ref>Definition: What is Business Diversification? [https://en.wikipedia.org/wiki/Diversification_(marketing_strategy) Wikipedia]</ref>		'''[[Business]] Diversification''' or '''Diversification''' is a corporate [[strategy]] to enter into a new [[market]] or [[industry]] in which the business doesn't currently operate, while also creating a new [[product]] for that new market. This is the most risky section of the [[Ansoff Matrix]], as the business has no experience in the new market and does not know if the product is going to be successful. Diversification is one of the four main growth strategies defined by Igor Ansoff's Product/Market matrix<ref>Definition: What is Business Diversification? [https://en.wikipedia.org/wiki/Diversification_(marketing_strategy) Wikipedia]</ref>
		+
		+
		+
		+	== See Also ==
		+	<div style="column-count:2;-moz-column-count:3;-webkit-column-count:3">
		+	[[Business]]<br />
		+	[[Business-to-Business (B2B)]]<br />
		+	[[Business Application]]<br />
		+	[[Business-Driven Development (BDD)]]<br />
		+	[[Business-to-Business Gateway]]<br />
		+	[[Business-to-Consumer (B2C)]]<br />
		+	[[Business Accelerator]]<br />
		+	[[Business Activity Monitoring (BAM)]]<br />
		+	[[Business Analysis]]<br />
		+	[[Business Analytics]]<br />
		+	[[Business Application]]<br />
		+	[[Business Application Programming Interface (BAPI)]]<br />
		+	[[Business Architecture]]<br />
		+	[[Business Asset]]<br />
		+	[[Business Capability]]<br />
		+	[[Business Capability Modeling]]<br />
		+	[[Business Ethics]]<br />
		+	[[Business Case]]<br />
		+	[[Business Centric Methodology (BCM)]]<br />
		+	[[Business Continuity Management (BCM)]]<br />
		+	[[Business Continuity Plan (BCP)]]<br />
		+	[[Business Continuity Planning (BCP)]]<br />
		+	[[Business Cycle]]<br />
		+	[[Business Diversification]]<br />
		+	[[Business Driven Technology]]<br />
		+	[[Business Drivers]]<br />
		+	[[Business Ecosystem]]<br />
		+	[[Business Environment and Internal Control Factors (BEICF)]]<br />
		+	[[Business Excellence]]<br />
		+	[[Business Expansion]]<br />
		+	[[Business Function]]<br />
		+	[[Business Function Model]]<br />
		+	[[Business IT Alignment]]<br />
		+	[[Business Impact Analysis (BIA)]]<br />
		+	[[Business Incubator]]<br />
		+	[[Business Insurance]]<br />
		+	[[Business Integration]]<br />
		+	[[Business Intelligence]]<br />
		+	[[Business Interruption Insurance]]<br />
		+	[[Business Life Cycle]]<br />
		+	[[Business Logic]]<br />
		+	[[Business Management System (BMS)]]<br />
		+	[[Business Model Innovation (BMI)]]<br />
		+	[[Business Model for Information Security (BMIS)]]<br />
		+	[[Business Motivation Model (BMM)]]<br />
		+	[[Business Objects]]<br />
		+	[[Business Operations]]<br />
		+	[[Business Oriented Architecture (BOA)]]<br />
		+	[[Business Mission]]<br />
		+	[[Business Vision]]<br />
		+	[[Business Model]]<br />
		+	[[Business Goals]]<br />
		+	[[Business Objective]]<br />
		+	[[Corporate Structure]]<br />
		+	[[Corporate Social Responsibility (CSR)]]<br />
		+	[[Chief Executive Officer (CEO)]]<br />
		+	[[IT Strategy (Information Technology Strategy)]]<br />
		+	[[IT Governance]]<br />
		+	[[Enterprise Architecture]]<br />
		+	[[IT Sourcing (Information Technology Sourcing)]]<br />
		+	[[IT Operations (Information Technology Operations)]]<br />
		+	</div>

← Older revision		Revision as of 14:11, 6 February 2021
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−	'''Business Diversification''' or '''Diversification''' is a corporate strategy to enter into a new market or industry in which the business doesn't currently operate, while also creating a new product for that new market. This is the most risky section of the Ansoff Matrix, as the business has no experience in the new market and does not know if the product is going to be successful. Diversification is one of the four main growth strategies defined by Igor Ansoff's Product/Market matrix<ref>Definition: What is Business Diversification? [https://en.wikipedia.org/wiki/Diversification_(marketing_strategy) Wikipedia]</ref>	+	'''[[Business]] Diversification''' or '''Diversification''' is a corporate [[strategy]] to enter into a new [[market]] or [[industry]] in which the business doesn't currently operate, while also creating a new [[product]] for that new market. This is the most risky section of the [[Ansoff Matrix]], as the business has no experience in the new market and does not know if the product is going to be successful. Diversification is one of the four main growth strategies defined by Igor Ansoff's Product/Market matrix<ref>Definition: What is Business Diversification? [https://en.wikipedia.org/wiki/Diversification_(marketing_strategy) Wikipedia]</ref>