Business Mission - Revision history

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User: /* See Also */

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User at 14:07, 11 June 2021

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-A '''Business Mission''' is the the main idea, the purpose and the drivers behind a company, which sends the company, it's executives and employees along its way in a particular direction. The Mission is typically defined in a [[Mission Statement|mission statement]].
+A '''[[Business]] Mission''' is the the main idea, the purpose and the drivers behind a company, which sends the company, it's executives and employees along its way in a particular direction. The Mission is typically defined in a [[Mission Statement|mission statement]].
 A company's mission is the plan for how it will achieve it's vision. Mission is a call to action. Some reference to a business model would be appropriate. You need not include every detail—it will only handcuff you later—but it’s through your mission statement that people will be able to understand how they are going to share your vision with you.<ref>What is Mission? [https://stephenabbott.com/2012/10/10/understanding-vision-mission-and-values/ Stephen Abbott]</ref>
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 == See Also ==
-<div style="column-count:2;-moz-column-count:3;-webkit-column-count:3">
+Business Mission refers to a company's core purpose and direction, serving as the foundation for its strategies, decisions, and operations. It articulates why a business exists, whom it serves, and what it seeks to achieve, often encapsulated in a mission statement.
 *[[Business Goals]]
-</div>
 ===References===
 <references/>

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 '''Defining the Business's Mission'''<ref>Defining the Company's Mission [http://highered.mheducation.com/sites/0070603936/student_view0/part_2/chapter2/index.html McGrawHill]</ref><br />
 Defining the company mission is one of the most often slighted tasks in strategic management. Emphasizing the operational aspects of long-range management activities comes much more easily for most executives. But the critical role of defining the mission is repeatedly demonstrated by failing firms whose short-run actions have been at odds with their long-run purposes.
-The principal value of the mission statement is its specification of the firm's ultimate aims. A firm gains a heightened sense of purpose when its board of directors and its top executives address these issues: "What business are we in?" "What customers do we serve?" "Why does this organization exist?" However, the potential contribution of the company mission can be undermined if platitudes or ambiguous generalizations are accepted in response to these questions. It is not enough to say that Lever Brothers is in the business of "making anything that cleans anything" or that Polaroid is committed to businesses that deal with "the interaction of light and matter." Only if a firm clearly articulates its long-term intentions can its goals serve as a basis for shared expectations, planning, and performance [[evaluation]]. A clear mission that is developed from this perspective provides managers with a unity of direction transcending individual, parochial, and temporary needs. It promotes a sense of shared expectations among all levels and generations of employees. It consolidates values over time and across individuals and interest groups. It projects a sense of worth and intent that can be identified and assimilated by outside stakeholders, that is, customers, suppliers, competitors, local committees, and the general public. Finally, it asserts the firm's commitment to responsible action in symbiosis with the preservation and protection of the essential claims of insider stakeholders' survival, growth, and profitability.
+The principal value of the mission statement is its specification of the firm's ultimate aims. A firm gains a heightened sense of purpose when its board of directors and its top executives address these issues: "What business are we in?" "What customers do we serve?" "Why does this organization exist?" However, the potential contribution of the company mission can be undermined if platitudes or ambiguous generalizations are accepted in response to these questions. It is not enough to say that Lever Brothers is in the business of "making anything that cleans anything" or that Polaroid is committed to businesses that deal with "the interaction of light and matter." Only if a firm clearly articulates its long-term intentions can its goals serve as a basis for shared expectations, planning, and performance evaluation. A clear mission that is developed from this perspective provides managers with a unity of direction transcending individual, parochial, and temporary needs. It promotes a sense of shared expectations among all levels and generations of employees. It consolidates values over time and across individuals and interest groups. It projects a sense of worth and intent that can be identified and assimilated by outside stakeholders, that is, customers, suppliers, competitors, local committees, and the general public. Finally, it asserts the firm's commitment to responsible action in symbiosis with the preservation and protection of the essential claims of insider stakeholders' survival, growth, and profitability.

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-A '''[[Business]] Mission''' is the the main idea, the purpose and the drivers behind a company, which sends the company, it's executives and employees along its way in a particular direction. The Mission is typically defined in a [[Mission Statement|mission statement]].
+A '''Business Mission''' is the the main idea, the purpose and the drivers behind a company, which sends the company, it's executives and employees along its way in a particular direction. The Mission is typically defined in a [[Mission Statement|mission statement]].
-A company's mission is the plan for how it will achieve it's [[Business Vision|vision]]. Mission is a call to action. Some reference to a [[Business Model|business model]] would be appropriate. You need not include every detail—it will only handcuff you later—but it’s through your mission statement that people will be able to understand how they are going to share your [[vision]] with you.<ref>What is Mission? [https://stephenabbott.com/2012/10/10/understanding-vision-mission-and-values/ Stephen Abbott]</ref>
+A company's mission is the plan for how it will achieve it's vision. Mission is a call to action. Some reference to a business model would be appropriate. You need not include every detail—it will only handcuff you later—but it’s through your mission statement that people will be able to understand how they are going to share your vision with you.<ref>What is Mission? [https://stephenabbott.com/2012/10/10/understanding-vision-mission-and-values/ Stephen Abbott]</ref>
-The mission, which describes what business the [[Organization|organization]] is in (and what it isn’t) both now and projecting into the future. Its aim is to provide focus for [[management]] and staff. A consulting firm might define its mission by the type of work it does, the clients it caters to, and the level of [[service]] it provides. For example: “We’re in the business of providing high-[[standard]] assistance on performance assessment to middle to senior managers in medium-to-large firms in the finance [[industry]].”<ref>Understanding the mission of a business [https://hbr.org/2014/09/your-companys-purpose-is-not-its-vision-mission-or-values hbr.org]</ref>
+The mission, which describes what business the organization is in (and what it isn’t) both now and projecting into the future. Its aim is to provide focus for management and staff. A consulting firm might define its mission by the type of work it does, the clients it caters to, and the level of service it provides. For example: “We’re in the business of providing high-standard assistance on performance assessment to middle to senior managers in medium-to-large firms in the finance industry.”<ref>Understanding the mission of a business [https://hbr.org/2014/09/your-companys-purpose-is-not-its-vision-mission-or-values hbr.org]</ref>
 '''Defining the Business's Mission'''<ref>Defining the Company's Mission [http://highered.mheducation.com/sites/0070603936/student_view0/part_2/chapter2/index.html McGrawHill]</ref><br />
 Defining the company mission is one of the most often slighted tasks in strategic management. Emphasizing the operational aspects of long-range management activities comes much more easily for most executives. But the critical role of defining the mission is repeatedly demonstrated by failing firms whose short-run actions have been at odds with their long-run purposes.
-The principal [[value]] of the [[Mission Statement|mission statement]] is its specification of the firm's ultimate aims. A firm gains a heightened sense of purpose when its board of directors and its top executives address these issues: "What business are we in?" "What customers do we serve?" "Why does this [[organization]] exist?" However, the potential contribution of the company mission can be undermined if platitudes or ambiguous generalizations are accepted in response to these questions. It is not enough to say that Lever Brothers is in the business of "making anything that cleans anything" or that Polaroid is committed to businesses that deal with "the interaction of light and matter." Only if a firm clearly articulates its long-term intentions can its [[goals]] serve as a basis for shared expectations, planning, and performance [[evaluation]]. A clear mission that is developed from this perspective provides managers with a unity of direction transcending individual, parochial, and temporary needs. It promotes a sense of shared expectations among all levels and generations of employees. It consolidates values over time and across individuals and interest groups. It projects a sense of worth and intent that can be identified and assimilated by outside stakeholders, that is, customers, suppliers, competitors, local committees, and the general public. Finally, it asserts the firm's commitment to responsible action in symbiosis with the preservation and protection of the essential claims of insider[[Stakeholder|stakeholders']] survival, growth, and profitability.
+The principal value of the mission statement is its specification of the firm's ultimate aims. A firm gains a heightened sense of purpose when its board of directors and its top executives address these issues: "What business are we in?" "What customers do we serve?" "Why does this organization exist?" However, the potential contribution of the company mission can be undermined if platitudes or ambiguous generalizations are accepted in response to these questions. It is not enough to say that Lever Brothers is in the business of "making anything that cleans anything" or that Polaroid is committed to businesses that deal with "the interaction of light and matter." Only if a firm clearly articulates its long-term intentions can its goals serve as a basis for shared expectations, planning, and performance [[evaluation]]. A clear mission that is developed from this perspective provides managers with a unity of direction transcending individual, parochial, and temporary needs. It promotes a sense of shared expectations among all levels and generations of employees. It consolidates values over time and across individuals and interest groups. It projects a sense of worth and intent that can be identified and assimilated by outside stakeholders, that is, customers, suppliers, competitors, local committees, and the general public. Finally, it asserts the firm's commitment to responsible action in symbiosis with the preservation and protection of the essential claims of insider stakeholders' survival, growth, and profitability.
 == See Also ==
 <div style="column-count:2;-moz-column-count:3;-webkit-column-count:3">
 *[[Business Goals]]
 </div>

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 == See Also ==
 <div style="column-count:2;-moz-column-count:3;-webkit-column-count:3">
 *[[Business Vision]]
 *[[Business Model]]
 *[[Business Goals]]
 *[[Business Objective]]
-*[[Corporate Structure]]
+*[[Business Strategy]]
-*[[Corporate Social Responsibility (CSR)]]
+*[[Business Capability]]
 *[[Chief Executive Officer (CEO)]]
 *[[IT Strategy (Information Technology Strategy)]]
 *[[IT Governance]]

@@ Line 75: / Line 75: @@
 *[[IT Operations (Information Technology Operations)]]
 </div>
 ===References===
 <references/>

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-A '''[[Business]] [[Mission]]''' is the the main idea, the purpose and the drivers behind a company, which sends the company, it's executives and employees along its way in a particular direction. The Mission is typically defined in a [[Mission Statement|mission statement]].
+A '''[[Business]] Mission''' is the the main idea, the purpose and the drivers behind a company, which sends the company, it's executives and employees along its way in a particular direction. The Mission is typically defined in a [[Mission Statement|mission statement]].
 A company's mission is the plan for how it will achieve it's [[Business Vision|vision]]. Mission is a call to action. Some reference to a [[Business Model|business model]] would be appropriate. You need not include every detail—it will only handcuff you later—but it’s through your mission statement that people will be able to understand how they are going to share your [[vision]] with you.<ref>What is Mission? [https://stephenabbott.com/2012/10/10/understanding-vision-mission-and-values/ Stephen Abbott]</ref>
@@ Line 14: / Line 14: @@
 == See Also ==
 <div style="column-count:2;-moz-column-count:3;-webkit-column-count:3">
-[[Business]]<br />
+*[[Business]]
-[[Business-to-Business (B2B)]]<br />
+*[[Business-to-Business (B2B)]]
-[[Business Application]]<br />
+*[[Business Application]]
-[[Business-Driven Development (BDD)]]<br />
+*[[Business-Driven Development (BDD)]]
-[[Business-to-Business Gateway]]<br />
+*[[Business-to-Business Gateway]]
-[[Business-to-Consumer (B2C)]]<br />
+*[[Business-to-Consumer (B2C)]]
-[[Business Accelerator]]<br />
+*[[Business Accelerator]]
-[[Business Activity Monitoring (BAM)]]<br />
+*[[Business Activity Monitoring (BAM)]]
-[[Business Analysis]]<br />
+*[[Business Analysis]]
-[[Business Analytics]]<br />
+*[[Business Analytics]]
-[[Business Application]]<br />
+*[[Business Application]]
-[[Business Application Programming Interface (BAPI)]]<br />
+*[[Business Application Programming Interface (BAPI)]]
-[[Business Architecture]]<br />
+*[[Business Architecture]]
-[[Business Asset]]<br />
+*[[Business Asset]]
-[[Business Capability]]<br />
+*[[Business Capability]]
-[[Business Capability Modeling]]<br />
+*[[Business Capability Modeling]]
-[[Business Ethics]]<br />
+*[[Business Ethics]]
-[[Business Case]]<br />
+*[[Business Case]]
-[[Business Centric Methodology (BCM)]]<br />
+*[[Business Centric Methodology (BCM)]]
-[[Business Continuity Management (BCM)]]<br />
+*[[Business Continuity Management (BCM)]]
-[[Business Continuity Plan (BCP)]]<br />
+*[[Business Continuity Plan (BCP)]]
-[[Business Continuity Planning (BCP)]]<br />
+*[[Business Continuity Planning (BCP)]]
-[[Business Cycle]]<br />
+*[[Business Cycle]]
-[[Business Diversification]]<br />
+*[[Business Diversification]]
-[[Business Driven Technology]]<br />
+*[[Business Driven Technology]]
-[[Business Drivers]]<br />
+*[[Business Drivers]]
-[[Business Ecosystem]]<br />
+*[[Business Ecosystem]]
-[[Business Environment and Internal Control Factors (BEICF)]]<br />
+*[[Business Environment and Internal Control Factors (BEICF)]]
-[[Business Excellence]]<br />
+*[[Business Excellence]]
-[[Business Expansion]]<br />
+*[[Business Expansion]]
-[[Business Function]]<br />
+*[[Business Function]]
-[[Business Function Model]]<br />
+*[[Business Function Model]]
-[[Business IT Alignment]]<br />
+*[[Business IT Alignment]]
-[[Business Impact Analysis (BIA)]]<br />
+*[[Business Impact Analysis (BIA)]]
-[[Business Incubator]]<br />
+*[[Business Incubator]]
-[[Business Insurance]]<br />
+*[[Business Insurance]]
-[[Business Integration]]<br />
+*[[Business Integration]]
-[[Business Intelligence]]<br />
+*[[Business Intelligence]]
-[[Business Interruption Insurance]]<br />
+*[[Business Interruption Insurance]]
-[[Business Life Cycle]]<br />
+*[[Business Life Cycle]]
-[[Business Logic]]<br />
+*[[Business Logic]]
-[[Business Management System (BMS)]]<br />
+*[[Business Management System (BMS)]]
-[[Business Model Innovation (BMI)]]<br />
+*[[Business Model Innovation (BMI)]]
-[[Business Model for Information Security (BMIS)]]<br />
+*[[Business Model for Information Security (BMIS)]]
-[[Business Motivation Model (BMM)]]<br />
+*[[Business Motivation Model (BMM)]]
-[[Business Objects]]<br />
+*[[Business Objects]]
-[[Business Operations]]<br />
+*[[Business Operations]]
-[[Business Oriented Architecture (BOA)]]<br />
+*[[Business Oriented Architecture (BOA)]]
-[[Business Mission]]<br />
+*[[Business Vision]]
-[[Business Vision]]<br />
+*[[Business Model]]
-[[Business Model]]<br />
+*[[Business Goals]]
-[[Business Goals]]<br />
+*[[Business Objective]]
-[[Business Objective]]<br />
+*[[Corporate Structure]]
-[[Corporate Structure]]<br />
+*[[Corporate Social Responsibility (CSR)]]
-[[Corporate Social Responsibility (CSR)]]<br />
+*[[Chief Executive Officer (CEO)]]
-[[Chief Executive Officer (CEO)]]<br />
+*[[IT Strategy (Information Technology Strategy)]]
-[[IT Strategy (Information Technology Strategy)]]<br />
+*[[IT Governance]]
-[[IT Governance]]<br />
+*[[Enterprise Architecture]]
-[[Enterprise Architecture]]<br />
+*[[IT Sourcing (Information Technology Sourcing)]]
-[[IT Sourcing (Information Technology Sourcing)]]<br />
+*[[IT Operations (Information Technology Operations)]]
 </div>

← Older revision		Revision as of 22:10, 25 April 2022
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−	A '''[[Business]] [[Mission]]''' is the the main idea, the purpose and the drivers behind a company, which sends the company, it's executives and employees along its way in a particular direction. The Mission is typically defined in a [[Mission Statement\|mission statement]].~~<ref>Definition of Mission of a Business [www.cioindex.com CIO Index]</ref>~~	+	A '''[[Business]] [[Mission]]''' is the the main idea, the purpose and the drivers behind a company, which sends the company, it's executives and employees along its way in a particular direction. The Mission is typically defined in a [[Mission Statement\|mission statement]].

	A company's mission is the plan for how it will achieve it's [[Business Vision\|vision]]. Mission is a call to action. Some reference to a [[Business Model\|business model]] would be appropriate. You need not include every detail—it will only handcuff you later—but it’s through your mission statement that people will be able to understand how they are going to share your [[vision]] with you.<ref>What is Mission? [https://stephenabbott.com/2012/10/10/understanding-vision-mission-and-values/ Stephen Abbott]</ref>		A company's mission is the plan for how it will achieve it's [[Business Vision\|vision]]. Mission is a call to action. Some reference to a [[Business Model\|business model]] would be appropriate. You need not include every detail—it will only handcuff you later—but it’s through your mission statement that people will be able to understand how they are going to share your [[vision]] with you.<ref>What is Mission? [https://stephenabbott.com/2012/10/10/understanding-vision-mission-and-values/ Stephen Abbott]</ref>