User: Created page with "'''Content Strategy''' is the discipline responsible for satisfying business requirements through content creation and distribution.Defining Con..."

2021-05-28T16:46:06Z

Created page with "'''Content Strategy''' is the discipline responsible for satisfying business requirements through content creation and distribution.<ref>Defining Con..."

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'''Content Strategy''' is the discipline responsible for satisfying [[Business Requirements|business requirements]] through content creation and distribution.<ref>Defining Content Strategy [https://www.brainlabsdigital.com/blog/what-is-content-strategy/ Brainlabs]</ref>

Content strategy is the ongoing process of transforming business objectives and goals into a plan that uses [[Content|content]] as a primary means of achieving those goals. Content strategy guides the creation, delivery, and [[Governance|governance]] of useful, usable content. Content strategy doesn’t exist in isolation. It’s not just building an editorial calendar, writing content, and publishing it. It’s not having a blog, even if it’s full of great content. It’s not putting out a one-off content piece here and there based on sales or product teams’ requests. If your content strategy doesn’t start with a [[Business Objective|business objective]], it’s not a content strategy. It’s just content. Once you’ve established your core objectives, the “how” of your content strategy is honed by asking simple, yet vital questions.
*What do we want our content to accomplish in pursuit of our [[Business Goals|business goals]]?
*What are the [[Key Performance Indicator (KPI)|KPIs]] for each type of content we publish?
*What is our [[Target Market|target audience]] for the different types of content we will produce?
*What does a content audit of our site tell us about the existing content we have and our gaps?
*How will we source content ideas? How will we ensure they align with our [[Brand|brand]] voice, goals, and audiences?
*What content formats are we best suited to produce? Maybe your content team can put together a mean blog post but lacks the skills to create high-quality videos. If so, you know where you’ll be more likely to stand out.
*How will we ensure we have a documented [[Strategy|strategy]] and [[IT Governance|governance]], rather than relying on ad hoc requests for content?
*How will we distribute content? How can we ensure our email, influencer outreach, and [[Social Media|social media]] content strategy supports our overall content marketing effort?
*Any content marketing strategy must align with your broader [[Brand Strategy|brand strategy]], [[Marketing Strategy|marketing goals]], and [[Business Objective|business objectives]]. For that, you’ll want to develop a [[Roadmap|roadmap]].<ref>Explaining Content Strategy [https://blog.marketmuse.com/what-is-content-strategy/#:~:text=Content%20strategy%20is%20the%20ongoing,to%20build%20a%20content%20strategy. Market Muse]</ref>

Content Strategy - Revision history

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