Sales Funnel - Revision history

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A sales funnel is the marketing term for the journey potential customers go through on the way to purchase. There are several steps to a sales funnel, usually known as the top, middle, and bottom of the funnel, although these steps may vary depending on a company's sales model.<ref>Definition - What is a Sales Funnel [https://keap.com/product/sales-funnel Keap]</ref>

The typical sales funnel is divided into multiple steps, which differ depending on the particular sales model. One of the most common ways of dividing a sales funnel possesses seven phases including:
*Awareness Phase – in which prospects become aware of the existence of a solution.
*Interest Phase – in which prospects demonstrate interest in a product by conducting product research.
*Evaluation Phase – in which prospects or prospect companies examine competitors’ solutions as they inch toward a final buying decision.
*Decision Phase – In which a final decision is reached and negotiation begins.
*Purchase Phase – in which goods or services are purchased.
*Reevaluation Phase – in B2B sales it’s common for offerings to involve contracts that need to be renewed. As a customer becomes familiar with an offering, and especially as a contract draws to a close, a customer will enter a reevaluation phase during which they’ll decide whether or not to renew their contract.
*Repurchase Phase – in which a customer repurchases a product or service.<ref>The Steps in a Sales Funnel [https://www.ringdna.com/inside-sales-
glossary/what-is-the-sales-funnel Ring DNA]</ref>

[[File:Sales_Funnel.jpg|400px|The Stages of Sales Funnel]]<br />
source: [https://www.uplead.com/sales-funnel/ UpLead]

=== See Also ===
[[Marketing]]<br />
[[AIDA Model]]

=== References ===
<references/>

@@ Line 1: / Line 1: @@
-A sales funnel is the marketing term for the journey potential customers go through on the way to purchase. There are several steps to a sales funnel, usually known as the top, middle, and bottom of the funnel, although these steps may vary depending on a company's sales [[model]].<ref>Definition - What is a Sales Funnel [https://keap.com/product/sales-funnel Keap]</ref>
+A '''sales funnel''' is the [[Marketing|marketing]] term for the journey that potential [[Customer|customers]] go through on the way to purchase. There are several steps to a sales funnel, usually known as the top, middle, and bottom of the funnel, although these steps may vary depending on a company's sales [[model]].<ref>Definition - What is a Sales Funnel [https://keap.com/product/sales-funnel Keap]</ref>
 The typical sales funnel is divided into multiple steps, which differ depending on the particular sales model. One of the most common ways of dividing a sales funnel possesses seven phases including:
 *Awareness Phase – in which prospects become aware of the existence of a solution.
 *Interest Phase – in which prospects demonstrate interest in a [[product]] by conducting product research.
-*[[Evaluation]] Phase – in which prospects or prospect companies examine competitors’ solutions as they inch toward a final buying decision.
+*Evaluation Phase – in which prospects or prospect companies examine competitors’ solutions as they inch toward a final buying decision.
 *Decision Phase – In which a final decision is reached and negotiation begins.
 *Purchase Phase – in which goods or services are purchased.
-*Reevaluation Phase – in B2B sales it’s common for offerings to involve contracts that need to be renewed. As a [[customer]] becomes familiar with an offering, and especially as a contract draws to a close, a customer will enter a reevaluation phase during which they’ll decide whether or not to renew their contract.
+*Reevaluation Phase – in [[Business-to-Business (B2B)|B2B]] sales it’s common for offerings to involve contracts that need to be renewed. As a [[customer]] becomes familiar with an offering, and especially as a [[Contract|contract]] draws to a close, a customer will enter a reevaluation phase during which they’ll decide whether or not to renew their contract.
-*Repurchase Phase – in which a customer repurchases a product or [[service]].<ref>The Steps in a Sales Funnel [https://www.ringdna.com/inside-sales-
+*Repurchase Phase – in which a customer repurchases a product or [[service]].<ref>The Steps in a Sales Funnel [https://www.ringdna.com/inside-sales-glossary/what-is-the-sales-funnel Ring DNA]</ref>