Search Engine Optimization (SEO) - Revision history

User at 21:48, 3 January 2023

2023-01-03T21:48:31Z

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User at 01:19, 15 December 2022

2022-12-15T01:19:59Z

User: The LinkTitles extension automatically added links to existing pages (https://github.com/bovender/LinkTitles).

2021-02-06T18:12:48Z

The LinkTitles extension automatically added links to existing pages (https://github.com/bovender/LinkTitles).

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User at 19:31, 31 January 2019

2019-01-31T19:31:48Z

User at 19:30, 31 January 2019

2019-01-31T19:30:15Z

User: /* See Also */

2019-01-31T18:37:49Z

User at 16:15, 31 January 2019

2019-01-31T16:15:06Z

User: Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website.

2019-01-07T03:05:55Z

Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website.

User: Created page with "'''Content Coming Soon'''"

2019-01-06T03:29:19Z

Created page with "'''Content Coming Soon'''"

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'''Content Coming Soon'''

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 '''How To Do SEO'''<ref>How To Do SEO [https://www.screamingfrog.co.uk/what-is-seo/ Screaming Frog]</ref><br />
-SEO involves technical and creative activities that are often grouped into ‘Onsite SEO’ and ‘Offsite SEO’. This terminology is quite dated, but it is useful to understand, as it splits practices that can be performed on a website, and away from a website. These activities require expertise, often from multiple individuals as the skillsets required to carry them out at a high level, are quite different – but they can also be learned. The other option is to hire a professional SEO agency, or SEO [[consultant]] to help in areas required.
+SEO involves technical and creative activities that are often grouped into ‘Onsite SEO’ and ‘Offsite SEO’. This terminology is quite dated, but it is useful to understand, as it splits practices that can be performed on a website, and away from a website. These activities require expertise, often from multiple individuals as the skillsets required to carry them out at a high level, are quite different – but they can also be learned. The other option is to hire a professional SEO agency, or SEO consultant to help in areas required.
 *Onsite SEO: Onsite SEO refers to activities on a website to improve organic visibility. This largely means optimising a website and content to improve the accessibility, relevancy and experience for users. Some of the typical activities include –

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 The above list only touches upon a small number of activities involved in Onsite SEO as an overview.
-*Offsite SEO
+*Offsite SEO: Offsite SEO refers to activities carried outside of a website to improve organic visibility. This is often referred to as ‘link building’, which aims to increase the number of reputable links from other websites, as search engines use them as a scoring as a vote of trust. Links from websites and pages with more trust, popularity and relevancy will pass more value to another website, than an unknown, poor website that isn’t trusted by the search engines. So the quality of a link is the most important signal. Some of the typical activities include –
 **Content (‘Marketing’) – Reputable websites link to exceptional content. So creating amazing content will help attract links. This might include a how to guide, a story, a visualisation or infographic with compelling data.
 **Digital PR – PR provides reasons for other websites to talk and link to a website. This might be internal newsflow, writing for external publications, original research or studies, expert interviews, quotes, product placement and much more.
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 It’s important to remember Link schemes such as buying links, exchanging links excessively, or low-quality directories and articles that aim to manipulate Google’s rankings, are against their guidelines and Google can take action by penalising a website. The best and most sustainable approach to improve the inbound links to a website is earning them, by providing genuine and compelling reasons for websites to cite and link to the brand and content for who they are, the service or product they provide or the content they create.
 '''Black Hat Vs. White Hat'''<ref>[https://neilpatel.com/what-is-seo/ Neil Patel]</ref><br />
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-[[File:SEO1.jpg|300px|Black and White Hat SEO]]<br />
+[[File:SEO1.jpg|400px|Black and White Hat SEO]]<br />
 [https://neilpatel.com/what-is-seo/ Black Hat Vs. White Hat]

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 [[File:Seo.png|300px|Search Engine Optimization (SEO)]]<br />
 source:[https://en.wikipedia.org/wiki/Search_engine_optimization Wikipedia]
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 [[Website|Website]]<br />
 [[Web_Presence|Web Presence]]
 ===References===
 <references />
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 *The Beginner's Guide to SEO [https://moz.com/beginners-guide-to-seo Moz]
 *SEO Basics: 8 Essentials When Optimizing Your Site [https://searchenginewatch.com/sew/how-to/2259693/seo-basics-8-essentials-when-optimizing-your-site searchenginewatch]

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 [[Search_Engine|Search Engine]]<br />
 [[World_Wide_Web_(WWW)|World Wide Web (WWW)]]<br />
-[[SERP_(Search_Engine_Results_Page)|ERP]]<br />
+[[SERP_(Search_Engine_Results_Page)|SERP]]<br />
 [[Internet|Internet]]<br />
 [[Internet_of_Things_(IoT)|Internet of Things (IoT)]]<br />
@@ Line 19: / Line 19: @@
 [[Website|Website]]<br />
 [[Web_Presence|Web Presence]]
 ===References===

← Older revision		Revision as of 16:15, 31 January 2019
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	[[File:Seo.png\|300px\|Search Engine Optimization (SEO)]]<br />		[[File:Seo.png\|300px\|Search Engine Optimization (SEO)]]<br />
	source:[https://en.wikipedia.org/wiki/Search_engine_optimization Wikipedia]		source:[https://en.wikipedia.org/wiki/Search_engine_optimization Wikipedia]
		+
		+
		+	===See Also===
		+	[[Search_Engine\|Search Engine]]<br />
		+	[[World_Wide_Web_(WWW)\|World Wide Web (WWW)]]<br />
		+	[[SERP_(Search_Engine_Results_Page)\|ERP]]<br />
		+	[[Internet\|Internet]]<br />
		+	[[Internet_of_Things_(IoT)\|Internet of Things (IoT)]]<br />
		+	[[Internet_Message_Access_Protocol_(IMAP)\|Internet Message Access Protocol (IMAP)]]<br />
		+	[[Internet_Reputation\|Internet Reputation]]<br />
		+	[[Social_Media\|Social Media]]<br />
		+	[[Website\|Website]]<br />
		+	[[Web_Presence\|Web Presence]]

← Older revision		Revision as of 03:05, 7 January 2019
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−	'~~''Content Coming Soon'''~~	+	Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).<ref>Defining SEO [http://www.whatisseo.com/ whatiseo]</ref>
		+
		+	Search engines use complex mathematical algorithms to guess which websites a user seeks. In the diagram below, if each bubble represents a web site, programs sometimes called spiders examine which sites link to which other sites, with arrows representing these links. Websites getting more inbound links, or stronger links, are presumed to be more important and what the user is searching for. In this example, since website B is the recipient of numerous inbound links, it ranks more highly in a web search. And the links "carry through," such that website C, even though it only has one inbound link, has an inbound link from a highly popular site (B) while site E does not. Note: percentages are rounded.<ref>What is Search Engine Optimization? [https://en.wikipedia.org/wiki/Search_engine_optimization Wikipedia]</ref>
		+
		+
		+	[[File:Seo.png\|300px\|Search Engine Optimization (SEO)]]<br />
		+	source:[https://en.wikipedia.org/wiki/Search_engine_optimization Wikipedia]
		+
		+
		+	===References===
		+	<references />
		+
		+
		+
		+	===External References===
		+	*What Is SEO / Search Engine Optimization? [http://searchengineland.com/guide/what-is-seo searchengineland]
		+	*The Beginner's Guide to SEO [https://moz.com/beginners-guide-to-seo Moz]
		+	*SEO Basics: 8 Essentials When Optimizing Your Site [https://searchenginewatch.com/sew/how-to/2259693/seo-basics-8-essentials-when-optimizing-your-site searchenginewatch]